This time, at nine, I was more politically aware, but I still knew nothing about anyone’s policy. In 2012, I defaced every picture of Mitt Romney I found in the newspaper and made fun of his name to everyone in my immediate family. I just thought that the good guy won, and that was that. I remember that when Obama was first elected, I was happy, but I didn’t know anything about him because I was in kindergarten and the biggest thing on my mind was how hard it was to color in the lines. The existence of this advertisement belies a continuing problem that we’ve faced since the presidential election of 2016: kids are consistently being forced to become politically aware from a young age.īefore Donald Trump hit the stage, kids were generally unaware of politics. It wasn’t until the next morning that it hit me why I found it so bothersome. Later, though, I found that it was still in my mind, and I couldn’t figure out why. I just couldn’t fathom that anyone in the world would buy this, especially for such a high price. When the commercial ended, I immediately turned to the internet for answers. I was then informed that all this could be mine with only two simple payments of $19.95! You can imagine the absolutely unmatched joy I felt.
Trumpy bear tv#
In what almost seems like a metaphor, the bear features an American flag up its backside, and stared from the TV with notably soulless eyes. The commercial promoted a scarring product called “the Trumpy Bear,” a normal teddy bear with a few major differences, namely an overblown blonde hairstyle and an extra long red tie à la our current president. Recently, I was sitting in front of my television finishing up an episode of Columbo when the most horrifying advertisement I’ve ever seen shocked me out of my crime solving daze.
This can greatly impact the way children feel about politics. Trumpy Bear is shown riding with a former Marine on his motorcycle and on a golf cart, making his owner’s game “great again,” all to the booming voice of a dramatic narrator.Caption: Residents of the United States are exposed to political media daily. The toy is presented in a tone so over-the-top that audiences could not determine whether a real product was for sale. Trumpy Bear appeared on the scene last July in the form of an infomercial. Trumpy Bear is sold by Exceptional Products-a Texas-based company, although not much else is known about how the product came to be. A description on the Exceptional Products website claims the company is a “direct response marketing company that specializes in creating nationally known brand names for new products by using infomercials, direct response television and other marketing methods.” Whether the bear was meant to support or belittle the President is still a mystery, but its origin is not. Note the word-of-mouth and media amplification. Trumpy Bear is a case study in memetic marketing.
Regardless, Fox News found itself on the receiving end of mockery and questioning for running the ad. The spot aired locally, a spokesperson told HuffPost, denying any national business relationship with Exceptional Products. Trumpy Bear picked up media attention this week when a commercial aired on Fox News. The flag compartment is located behind its neck-despite what critics have so colorfully referred to as, “up his butt.” Trumpy Bear features an American flag hidden in a secret pocket. A local commercial on Fox News sparked a trending conversation on Monday, leading audiences to once again speculate the bear’s origins.Īccording to the advertisement-for two payments of $19.99, viewers can order a 22-inch stuffed bear made to look like President Donald Trump, down to the blonde comb-over and business suit. Trumpy Bear, a mysterious and yet very real toy for purchase, has resurfaced after a new TV ad.
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